Category: Publicity
Tuesday, Oct 2, 2012 | Books, Confessions, Prizes, Publicity, Publishing, Spirit, The Juliet Stories, Writing |
This morning I felt like disappearing into music. I searched around for Lindi Ortega’s version of Johnny Cash’s “Ring of Fire,” and for some reason also felt like hearing Prince’s “When Doves Cry,” and I landed for awhile on Danny Michel’s beautiful and joyful new album “Black Birds Are Dancing Over Me.”
I prepped for a reading I’m doing tonight here in town, in support of the launch of Waterloo’s own brand-new Wild Writers Festival.
I worked on a grant application.
All the while, I avoided the internet. Because this morning was the announcement of the Governor General’s Literary Awards, the last major prize listing of the season here in Canada. I wasn’t sure I could bear the disappointment; well, that’s not true. I knew I’d be fine, but I knew, also, that the emotions would be unpleasant. It would suck. I was irritated with myself for feeling that way, so I plugged into headphones and listened to a soundtrack of my own creation, which seemed to answer perfectly whatever it was I was lacking. Suddenly I said to myself, hey, let yourself believe you could be nominated, right up until you find out you’re not. Why not? Why not be hopeful? The worst that could happen is that you’re disappointed, and at least you’ve spent a little while in happy fantasy.
Why be afraid of an hour or so of happy fantasy?
So I let myself go, in the music, and got to work.
And then, just after 10am, I saw that my inbox had suddenly filled up with messages. Could it be??? The first message I opened was from Jared Bland, senior editor at Anansi. It was titled: congratulations! And it said simply, “I just saw the wonderful news about your GG nomination.”
What happened after that is a blur. I’m pretty sure I started crying and laughing and shouting all at the same time. I know that I leapt up and scared the dogs, who had been sleeping peacefully in my office. I was shaking so much that I almost collapsed. This is not an exaggeration. “I can’t believe it!” might have been the words coming out of my mouth, over and over.
I wanted to tell Kevin — instantly. But I’d temporarily lost the ability to use my cellphone. When I finally got through to him, he had no idea what I was saying for the first minute, I think because my words were essentially nonsensical.
So, dear reader, that is what it feels like to be nominated for a literary prize. It feels dumbfounding and it feels thrilling, and it makes a mess of one’s physical and emotional self for a smallish moment in time. I’ve since collected myself. Mostly. I’m not even sure I should be blogging under the influence of such heady emotions. But if there’s one thing I’ve learned in life (other than that I really shouldn’t start a sentence with the phrase “if there’s one thing I’ve learned in life”), it’s to jump into the good moments with both feet. Dive in. Get submerged. Be joyful. These occasions come rarely and the time to celebrate and savour them is while they’re happening. Don’t worry about looking like a giddy fool! Be giddy, be foolish.
So I’m being giddy. I’m being foolish.
Oh, oh, oh, and I get to read at the International Festival of Authors with the other nominees in Toronto on October 22nd!!!! And let me just say a few words about the GGs themselves. I’ve been a fan since high school. Basically all of my favourite CanLit authors have won the GG. I’m a nominee, not a winner, but it’s like dipping my toe into the waters of Canadian literary history. It’s like being a tiny part of it. I’m blessed and I’m damn lucky.
Also, I have yet to see or hug anyone in person since the announcement (aside from dogs), but I’ve been loving the emails and phone calls and texts and FB posts. (Like this one, from a friend who lives near Kingston, Ontario: “[My husband] and I are at Boston Pizza in Brockville and your book is on the T.V.”) What more can I say? (I’ll think of more soon, I’m sure.)
Wednesday, Sep 12, 2012 | Blogging, Publicity, Readings, Writing |

totally unrelated photo
Amusingly, I read this article today on CBC Books because the title interested me: “Book blogs we appreciate: the 2012 edition.” Scrolling down, yes, I know that one, and that one, and that one too — hey, what the?? That can’t be right. That’s me!
Weird, huh.
To sustain the self-promotional links theme, let me add that I’ll be reading at the Eden Mills Writers Festival on Sunday, from 12:30-1:30, along with Tanis Rideout and Dani Couture. We’re being billed as “Young, Hot, and Local.” (!!) I can’t comment. Just can’t comment. Resist the urge to comment, Carrie.
Anyway, Eden Mills is family friendly, and I plan to bring mine and spend the afternoon. It’s a beautiful setting too.
And that’s all she wrote. For this afternoon. Off to the cross-town piano lesson scramble.
Wednesday, Aug 29, 2012 | Books, Publicity, Publishing, Reading, The Juliet Stories, Work |
Yesterday evening, I did something I’ve never done before. I went to a local big-box-bookstore and sat at a table just inside the front doors, behind neatly stacked piles of The Juliet Stories and a little poster that said, “Meet the Author!” All of this had been arranged in advance, of course, but I hadn’t really known what to expect.
In the opening moments, I had the sinking feeling that it would be humiliating in the way that certain exercises in one’s literary life can be — readings to which not very many people turn up, or readings to which many people turn up to hear the other person on the bill, leaving one sitting behind a stack of books that no one is interested in buying because they are all lining up to have the other person sign his/hers. Yes, this has happened to me. If you’re a published writer in Canada, it’s probably happened to you, too.
I’m not complaining. Like Margaret Atwood says (and I paraphrase), “Don’t whine. You chose this. Nobody made you be a writer.”
In any case, as the evening proceeded, I discovered quite a lot to enjoy. I smiled at everyone who walked through the doors, and almost everyone smiled back in a seemingly genuine way. The few who didn’t interested me too: they would pretend not to see me at all. Approximately a fifth of all customers were immediately drawn to a lamp that was also in their sightline. (I had to check it out too, finally, and it was quite pretty; but no one actually bought it.) I started to feel more comfortable in my role as “Meet the Author.” Strangers approached and bought the book. My mom arrived and bought two copies! (I was embarrassingly excited to see her, as that was early on and I was worried no one might actually approach.) Acquaintances from Twitter and Facebook dropped by too.
Almost to a person, those who came up to talk to me approached in the same way. Enter customer through front door. Smiles exchanged. Customer takes second glance at table. Customer heads off into greater store. Fifteen minutes later (or so), customer returns, pauses beside table, touches a book. I stand and ask if they’d like to know more. We chat, often at length. I sign book.
One woman had never met an author before. Several had children who were curious to know more about making books. “Do you have a really big printer at home?” One woman laughed at everything I said as if I were wonderfully witty (I’m not). The only person who approached, chatted, and didn’t buy the book was also the only man who approached (other than the fellow who thought I was a store employee and wondered where to find books on Japan). I got the biggest smiles from the men, on store entrance, but only one returned. Maybe most men don’t read fiction? Or maybe they don’t read fiction with a girl in a bathing suit on the cover?
All in all, it was a genuinely pleasant evening, and I’d sign up to do it again without hesitation.
I haven’t read from The Juliet Stories all summer. May and June were heavy with readings and appearances, and it was a relief to take a little holiday. But readings start up again in September, so it seemed wise to reacquaint myself with the words on the page — which is what I did during the slow moments yesterday evening. It reminded me why I’m doing what I’m doing.
This morning I was digging in the attic through old boxes of manuscripts, and came across early versions of The Juliet Stories. Wow. In various drafts, the titles included “American Sandinistas,” “Photograph Never Taken,” “Blackbird,” and, simply “Beautiful Book.” I remember giving that particular draft that particular title because I needed to feel hopeful about the work ahead. I needed to believe in it. I was still two years away from finding the form that The Juliet Stories would inhabit. A long haul, and yet, reading over those printed words in the store last night, it felt worth it. I’m glad that I stuck it out.
This is a very different point in the publishing process, but I need to stick it out, similarly.
I’m fairly certain that everyone who bought a book (with the exception of my mom, and one Twitter friend) wouldn’t have found The Juliet Stories otherwise. One of the great mysteries, as an Obscure CanLit Mama, is how to reach people who might like the book, but who will never hear about it. Which is, let’s be honest, the vast majority of the reading population. That’s why independent booksellers, who hand-sell the book, are so important to writers like me. That’s why friends who tell friends who might tell more friends about the book matter so much. And that’s why I’m more than willing to sit behind a table in a big-box-bookstore smiling at everyone who enters.
Thursday, Apr 26, 2012 | Publicity, Publishing, The Juliet Stories |

Today I was here. Do you recognize this place? I took this photo in the atrium of the CBC building in downtown Toronto. I was at the CBC to record a “riff” for The Last Chapter, a book show that airs on CBC Radio. I have no idea when/if it will air. I’m glad it wasn’t live. To be honest with you, I can’t remember what the heck I actually said. I sat in my own little room with headphones on and answered questions into a microphone while a friendly producer smiled at me through the glass. I wondered, at one moment, whether she was giving me the sort of smile you’d give to a skittish horse or anxious child. As in, you’re doing great! No really, you are! No really! The whole interview tilted in a direction that was personal; but that’s that nature of the book that I wrote. I understand why readers are interested in those aspects of the book. I understand, but I’m not sure I’m qualified to talk about that part, at least not with any kind of objective perspective.

Here’s what I thought about after the interview. When I was writing the book, it felt like an entirely fictional creation. I couldn’t even think of it as having any relation to my actual childhood experiences. But now, when I’m asked to reflect on the personal connections, I can see the many links between my actual experiences and what turned up on the page. It’s complicated. And in writing about real experience, fictionalizing it, it’s become muddled. Even in my memory. So much of what happens in the book — the stuff of plot — didn’t happen. But then, so many little details were things I actually experienced. The wind through open car windows, driving through a cloud that had come down to the ground, playing on the flat roof of our house, bomb shelters at the school and just down our street, listening to grownups play and sing beautiful music, the sound of the ocean at night, and on and on.
My brothers had the chicken pox, and I didn’t. We moved around the city, much like the Friesens do. We attended the same schools.
Yet when I was writing it, I didn’t see my own family in these places and circumstances, I saw the Friesens. I didn’t want to write about my own family, and my own circumstances. That’s why I invented the characters. But I see how wound together the real and the invented became in the telling. I think it may have been wiser to say, as Alice Munro would have, that I made everything up. I did. But not from scratch. Maybe it was like making bread from a sourdough starter. The bubbling beginnings were there.

Anyway, that’s what I “riffed” about, though I suspect much less coherently, in a studio in Toronto today. And they recorded it. And who knows what they’ll take out of it. Ever feel like you’re swimming further from shore than you meant to go? I felt that way today.
Friday, Mar 2, 2012 | Exercise, Publicity, Publishing, Running, The Juliet Stories, Work, Writing |

I had another physio appointment this morning. It’s hard work retraining these muscles. My physio says she expects it to take another four weeks of work (and that means daily exercising at home too) before I can run without pain. And only when I’m running without pain will she begin to address some of the more technical problems with my stride. I’m grateful to be running again, if only for 20 to 30 slow-paced minutes a couple of times a week; but I’m frustrated by not being able to push harder, to run faster, to challenge myself at the pace and speed and distance that I could just a few months ago.
So I feel in between. Very much in between. In a kind of quiet zone I’d never planned to visit let alone linger in.
It occurred to me this morning that I’m in a similar place with my writing. Last year I worked so hard on the specific project of Juliet. In parallel, I worked so hard to become a long distance runner and triathlete. I achieved both goals. And then I fell into this in between zone. And I’m lingering. And I’m impatient. And I’m anxious to get training and working hard again.
For my writing, the in between zone is the launching of the book. It’s done. It’s ready. Here is its chance to enter the world and sink or swim on its merits. I feel a great responsibility toward it, and toward those years of effort. I want to help it find its way. It’s my job, too, to spread the word, to share the words. And that takes time. And mental energy. And painstaking work that feels a little bit like those strength exercises I’m doing every day now. Tiny repetitive muscle motions that are much harder to do than it would appear.
What I hope for, with both of these lingering lulls, is to emerge on the other side stronger and fitter, with muscles retrained and fresh ideas gained and the pent-up angst of a forced rest period channelled into positive energy and drive. Writing a book and training for a marathon are similar exercises. Both require intense commitment to a goal, and the ability to keep working toward that goal even on off days, even when the point of the goal feels temporarily lost. Will this forced wait renew my commitment? Return me afresh to work that can seem, at times, tedious and interior?
I don’t know for sure. But I can hope.
Tuesday, Feb 28, 2012 | Publicity, Publishing, The Juliet Stories |

Dear Reader,
Say you’ve read The Juliet Stories. Say you’ve liked it. Or even, like this reviewer, say you’ve loved it. You think others should read it too. And you can’t wait to read the next book by this writer. Dear Reader, if this is you, please consider. There is much you can do to help. Small things. Practical things. Things that could make a huge difference in the life of this book.
Here are some ideas:
* Review and rate The Juliet Stories at the big online bookstores. You know the ones. (Visit here and here.) Positive reviews and ratings help move the book higher up in the rankings and bring it greater visability. (Negative reviews don’t help; if these exist, rate the review itself as unhelpful.) As of this writing, The Juliet Stories is sitting #81 in the category “Short Stories” on a major bookseller’s site. That’s pretty awesome. Just imagine where it could go with your support.
* Ask for The Juliet Stories at your local bookstore. If they don’t have it, tell the owner/manager/book-loving-employee why they must. Here’s the thing. The big box retailers, Costco and Walmart, sell bucketloads of books, but my publisher can’t afford to send my book there. Not yet. Not unless word-of-mouth spreads sales like wildfire. Big box retailers aren’t really bookstores, and they treat books like any other piece of merchandise, expecting it to sell itself — and within three weeks upon arriving or they return it. Big box stores tend to return lots of books to publishers, often damaged — and in Canada, they do so without any cost to themselves; the publisher carries the burden of all unsold books (yes, it’s crazy, but that’s another story). Right now, it isn’t practical to place The Juliet Stories in the very lucrative big box store market. So make sure your local independent has it. Or your mall’s Coles. Or the Chapters on the outskirts of town.
* If The Juliet Stories is already at your local bookstore, hurray! Tell the owner/manager/book-loving-employee how happy you are to see the book, and how much you like/love it. Make sure the book’s cover is visible, facing forward on the shelf.
* Buy the book. Sounds obvious, and you already have, right? It may surprise you how often this practical step is overlooked.
* Tell your friends about the book. Heck, tell strangers. Word-of-mouth does wonders.
* If you have a book club, suggest The Juliet Stories for an upcoming pick. If you live near me, ask me to visit your book club — I’d love to, and I will. (And I promise not to cry, drink all of your wine, or answer in monosyllables.)
* If you have a blog, write about The Juliet Stories. Or interview me for your blog. If you’re on Facebook or Twitter or Pinterest, post about The Juliet Stories. Tell people why they’d enjoy the book. “Like” The Juliet Stories’ Facebook page.
Dear Reader, Virtually all of this holds true for any book you love. And virtually all writers are just like me: hoping their offering gets found and read. Spread the love.
One more thing, Dear Reader. I can’t tell you how glad I am that you’ve found and read Juliet. Truly. Thank you.
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