Last week I attended live webinar sessions on publicity and marketing, hosted by Penguin Random House, and open to any PRH author. (Please don’t stop reading just because I said “webinar”!) My only expectation was that this would be outside my comfort zone; and that I needed to attempt to engage on this subject, and at least acknowledge the truth that to publish a book is to be called to champion that book. And let’s be frank: the call to personally champion and publicize one’s own book feels overwhelming. (A stat dropped during one of the sessions: over 200 books are published each week — that may be a US-specific stat, but the point remains. It’s a crowded marketplace. What’s a writer to do?)
First, I want to confess that I enjoyed the webinars a lot. (This may be a sign that a) I’m starved of peer-to-peer contact and b) must start inviting friends over again to the back yard shack — it’s been a long, cold winter!)
Second, the most practical advice I gleaned is to tailor your approach to your own interests, abilities, affinities. Also useful: if you’re using social media for publicity purposes do it like this: get on, post, get off. At one point, someone said “You’re looking at branding yourself for a clear trajectory long-term,” and I wrote in my notes (oh god, I have not done this well at all!), by which I meant having “a clear trajectory.” I won’t even touch the subject of branding, but the question that kept humming around my brain was: Is anyone going to ask what happens when you make yourself into a brand? (No one did, me included; honestly, it wasn’t the right forum for that question, if there is a right forum.)
Third, the sessions made clear that most successful writers get good at a bunch of things (podcasting, publishing a newsletter, posting videos on TikTok or streaming on Instagram Live, or teaching, speaking, etc.), and the books they publish are just one thread in a web of activities, built around their interests and expertise. Okay. But does this apply more aptly to writers of non-fiction: academics, public figures, chefs or doctors? Maybe; I observed that most of the best-selling authors profiled in these sessions were writing non-fiction. However, I think this approach can make sense for fiction writers too — if it builds and develops naturally.
Confession: I’m resistant to the idea of self-promotion. It feels self-serving, and I’m uncomfortable with that; further, it’s the part of the job that in the past drained my energy and ambition, filled me with dread and fear. Even writing this post is giving me twitches of shame. I sense myself needing to explain: everyone does it, it has to be done, they’re telling me I need to be good at this, I’m just trying to figure out how. Please forgive me, please don’t hate me.
That desire to be liked goes deep, but it’s not just that; I’ve been conditioned to believe, way down deep, that women who stand up and demand an audience aren’t just unlikeable, they’re vulnerable. These are deep fears. Drawing attention to myself, becoming a target, getting mired in ego, serving self not others, making claims that maybe can’t be met, over-stepping, saying the wrong thing, getting too comfortable and getting knocked down … so many fears. But here’s what I know: anytime I approach a problem or a goal from a place of fear, I get knotted up, confused, entangled, and overwhelmed.
There is another way, a different approach: to come from a place of clarity, grounded, focused on the goal, attuned to changing contexts, curious, open to learning, and connected to the source of my own values and purpose. Picture a tree with deep roots, branches moving, changing with the seasons. (There’s my vision for a clear long-term trajectory!)
Here’s what I’ve decided to do. I’m going to accept my own challenge, and begin this marketing/publicity exploration from a place of curiosity, by asking:
What resources are already available to me? What am I already practiced at doing? What do I already know?
What would I like to learn or try out? What am I curious about?
Who is with me on this path? Who are my collaborators, mentors, friends and peers? Where do we meet?
What compelled me to write this book, and why does it matter so much to me? What themes and interests are woven into this book that connect with my world and perhaps also with yours?
Answers (musings, reflections, wonderings, and likely more questions), coming soon.
PS I’ve been signing up for more live online events, and I’ve noticed that it’s the live part that works. Has anyone else found this too? Even with my microphone and camera off, it feels like I’m part of something — an audience member, a participant, engaged, ever so slightly necessary to the proceedings; pre-recorded doesn’t compare. (Then again, neither does live in-person, but we take what we can get right now!)
Wow. I tuned in to an amazing event at the Wild Writer’s Literary Festival yesterday evening. Managed to squeeze it in between the whole family getting their flu shots at a drive-through clinic (amazingly well-run, and gives me hope for the future of public health care in Canada) and birthday cake and gifts for this newly minted adult, pictured above with her sister’s homemade carrot cake. The aforementioned amazing literary event was a panel on the short story, with Souvankham Thammavongsa, Jack Wang, and Vinh Nyugen. Souvankham just won the Giller Prize with her collection of short stories, How to Pronounce Knife, and Jack Wang is the author of a recently published collection that I want to read too, We Two Alone, and Vinh Nyugen is a professor of English who happens to be teaching a short story class to my son, who in his first term of Arts at the University of Waterloo. And How to Pronounce Knife is on the syllabus; my son is now on his second read, and says he has to write his assignment before I can get a chance to read it myself.
But last night, I got a taste of both writer’s styles, and, oh, it was wonderful. Both writers read from each other’s stories, and that flipped the usual way things are done, and made it somehow so much better. It was a treat for the writers, too, to hear their words read with such affection by someone else. I love the short story as a form. And it was so interesting to hear their approaches to writing short stories. Jack Wang said he tries to see how much he can stuff into the short story and still make it work; and Souvankham Thammavongsa talked about making what we take for granted into something strange; and also about how she wants her endings to devastate the reader.
I loved that. I’ve never wanted to admit that as a goal, but damn if it isn’t true. To write toward a feeling rather than an idea seemed to be something both writers agreed on.
And there was more. I think you can access the interview on the Wild Writers website till the end of the November. And you should, if, like me, you’re craving deep intricate exploration of the ways in which stories work, or can work, or might work, and how they get made. Or even if you just want your brain pushed open a bit. I don’t make my stories in quite the same way, but that’s what made their conversation so interesting — maybe I could try different ways of entering into a story, maybe I could try shoving more in, why not? What would happen? I’ll be thinking for a long time about Souvankham’s Point A, Point B, and Point C (the last one being the point that the writer knows about that doesn’t get into the story at all, but exists outside of it, calling to the reader from out past its boundaries).
I also spent some time scrutinizing the backgrounds of the rooms in which each writer was speaking, because I’ve got a few events online to attend myself, and I want to know … things I really don’t know. Like, which wall in my house would make the best background, and do I need extra lighting, and should I wear makeup, and if I’m going to half-dress-up (top half only, of course) what colours work best on-screen, and will my knock-off bluetooth ear buds conk out midway through and what then?
Clearly, these are things that must be figured out by doing, and there are a lot of people learning how to do these things well, from whom I’m sure I can learn lots.
Meanwhile, this is the set-up I’m going to try out, mainly because it’s closest to the router. But the bookshelves make a good background, I think. Please wish me luck as I dip my toe into this new online literary existence this evening, in the brief role of “Introducer” for a conversation between Lamees Al Ethari and Antonio Michael Downing (also at the Wild Writers Literary Festival); and tomorrow morning, as I read my picture book Jammie Day to a friend’s online kindergarten class!
PS For those of you who read these posts as a newsletter received via email, the timing on the aforementioned events will be off by a day. This post was written on Thursday afternoon but due to automation beyond my control (or expertise, more accurately!), it will be sent on Friday. And I can report, updating this post on Friday morning, that both events were more interactive, more natural-feeling, and most importantly more fun than I’d dared to hope they could be. It felt like I could be myself. At the Wild Writers event, the conversation was thought-provoking, personal, and got my brain pinging with ideas. And after the Jammie Day reading and Q&A, all the kindergarteners stood up to show me their pyjamas, and then turned on their microphones to send me a chorus of goodbyes and thank-yous. It was wonderful.
(Yes, I put on a bit of make-up; yes, I borrowed a ring light from my husband, who does online presentations all the time; and I’m pretty sure no one saw my bright-patterned leggings, or noticed that I was sitting cross-legged on a yoga block on the floor!)
Mini-meditation for today: Every experience is an opportunity to express and deepen your connection to your own values. Every experience has meaning.
As I drove the back roads, early this morning, following gravel trucks and farm machinery and backlogs of commuting traffic toward Orangeville, and beyond, to the 404 north to Barrie, where I was meeting a book club at a care home, I noticed my breathing. Sometimes I noticed that I was holding my breath. Sometimes I noticed that my breathing was shallow. Other times, I would draw air deeply into my lungs and exhale — and that felt good.
I was afraid of being late.
But what if I were late, would that constitute a crisis? No. Deep breath. Ah.
At the care home, I spoke for an hour to a group of older people, all women, who were interested in the life of a writer, and who indulged my passion for a feminist history of running and sports in Canada.
Driving home, my breath came more easily. I turned off the radio and let my mind wander. I thought about how my general life goal (if I were to put such a thing into words) is to express myself truly, to embody my values, to articulate in any setting my belief that experiences are what carry meaning in our lives, not things, not brands, not objects, but connections, being in the same place at the same time with the world that surrounds us, and being present there. In believing this, I open any experience to its potential to be meaningful, by which I mean: any experience has the potential to be purposeful, joyful, and deepening — to bring me closer to others, and closer to my hopes for who I might be becoming.
So this is my thought for today: Inhale, exhale. Be as present as possible under the circumstances. Inhale, exhale.
We had crafts, we had games, we had dancing, we had a performance on the ukulele by my youngest child. Best of all, my whole family, even the teenagers, came out to support their mom.
A snapshot: Two adorable, serious-faced twin sisters come up to the signing table to meet me. They ask where I got the idea for the book. I explain that my little brother Clifford loved wearing pajamas when he was a boy, and that my story grew from there. Clifford happens to be standing nearby, so I point him out. Look, I say, Cliffy still loves wearing pajamas — he’s wearing them right now! Their minds are blown. A character from a book is standing beside them, weirdly all grown up!
Thanks to all who came out, thanks for the Waterloo Public Library for hosting, and special thanks to my dear friend Zoe for putting on her jammies and helping to lead and organize the fun.
PS Yes, I wore my jammies too!
Waterloo friends, the Waterloo Public Library is helping me throw a launch party for my new picture book, Jammie Day! When: Saturday, Nov. 25 (that’s tomorrow), at the main branch of the WPL, from 2:30 – 4. Books will be available for purchase. Wearing your jammies is optional, but welcome (kids in jammies will receive a small prize; not sure whether this applies to adults, too …). I’ll be reading from the book and there will be music, crafts and a scavenger hunt.
For more info, click the link.
(Will I, or won’t I, be wearing jammies, too?)
And this is where I’m staying, courtesy of my publisher, Gallimard, and I see that they also publish Elena Ferrante so I’m feeling rather fan-girlish just for being here, so close to brilliance.
That’s really I have to say just for now. I’m in Paris!
I have an interview at France inter this afternoon (like France’s CBC radio, I think), followed by an event this evening at the Maison de la Poesie, and then tomorrow I will be wandering around like a tourist taking photos of places I feel like I’ve seen before — but I haven’t! This is my first time in Paris. The streets are like mazes of similar looking buildings, like this (below), but I’ll figure it out.