I laughed out loud when I heard that Donald Trump quit his blog because no one was reading it. As someone who has been tapping out and publishing blog posts for — eep! — 13 years or so, I would have been happy to predict (for free!) just such an outcome for Trump and his marketing team. A blog is old-school. It’s of the past. That’s probably why I like it so much! It’s like a dream journal, but with an option to press publish. It feels both personal and anonymous (maybe that’s a bit of fiction I use to allow myself to keep posting, but that’s honestly how it feels). Connections are made that seem random and serendipitous.
Other tech platforms have replaced blogs, but so far I haven’t felt compelled to move from this medium that’s as comfortable now as a worn-in pair of jeans. I see creative people posting videos of themselves journaling out loud on Instagram, or streaming on YouTube, and of course TikTok provides a dynamic platform that seems to vault some into viral sensations, something no blog could ever do. Those are visual and aural mediums, where personalities and characters can make a sharp, quick impact on the senses; and a blog is mostly composed of the written word. Of course, the blog has also been largely replaced by the subscriber-based newsletter. And the Instagram feed provides a platform for mini-posts that feel quite blog-like: photo + words.
Where am I going with this rambling reflection on digital communications? Maybe I’m trying to figure out what this blog means to me, and why I keep returning, when other, more popular self-publishing platforms exist. I think I come back because it feels easy. The pace is calm, based purely on my interests and time in any given week. There’s no expectation that something needs to be published on Friday morning, or Sunday night; no endless stream to keep feeding, to try to be seen, noticed, liked. It’s just me and this comforting box on the screen, into which I’ve been typing words for many years.
It doesn’t feel like I’m “creating content” here.
I’m just being me, in the comforting ways that this medium allows me appear.
I would appear as someone different, somewhere else, at least a little bit, and while that could be just fine, and maybe I will experiment and grow into different ways of presenting myself, I like the me that gets to be here, at least for now.
More later …
PS Do you blog? If so, tell me why in the comments and please link to your blog.