Category: Publishing

Dear Reader* *a practical guide to helping sell a book

The Juliet Stories
Dear Reader,

Say you’ve read The Juliet Stories. Say you’ve liked it. Or even, like this reviewer, say you’ve loved it. You think others should read it too. And you can’t wait to read the next book by this writer. Dear Reader, if this is you, please consider. There is much you can do to help. Small things. Practical things. Things that could make a huge difference in the life of this book.

Here are some ideas:

* Review and rate The Juliet Stories at the big online bookstores. You know the ones. (Visit here and here.) Positive reviews and ratings help move the book higher up in the rankings and bring it greater visability. (Negative reviews don’t help; if these exist, rate the review itself as unhelpful.) As of this writing, The Juliet Stories is sitting #81 in the category “Short Stories” on a major bookseller’s site. That’s pretty awesome. Just imagine where it could go with your support.

* Ask for The Juliet Stories at your local bookstore. If they don’t have it, tell the owner/manager/book-loving-employee why they must. Here’s the thing. The big box retailers, Costco and Walmart, sell bucketloads of books, but my publisher can’t afford to send my book there. Not yet. Not unless word-of-mouth spreads sales like wildfire. Big box retailers aren’t really bookstores, and they treat books like any other piece of merchandise, expecting it to sell itself — and within three weeks upon arriving or they return it. Big box stores tend to return lots of books to publishers, often damaged — and in Canada, they do so without any cost to themselves; the publisher carries the burden of all unsold books (yes, it’s crazy, but that’s another story). Right now, it isn’t practical to place The Juliet Stories in the very lucrative big box store market. So make sure your local independent has it. Or your mall’s Coles. Or the Chapters on the outskirts of town.

* If The Juliet Stories is already at your local bookstore, hurray! Tell the owner/manager/book-loving-employee how happy you are to see the book, and how much you like/love it. Make sure the book’s cover is visible, facing forward on the shelf.

* Buy the book. Sounds obvious, and you already have, right? It may surprise you how often this practical step is overlooked.

* Tell your friends about the book. Heck, tell strangers. Word-of-mouth does wonders.

* If you have a book club, suggest The Juliet Stories for an upcoming pick. If you live near me, ask me to visit your book club — I’d love to, and I will. (And I promise not to cry, drink all of your wine, or answer in monosyllables.)

* If you have a blog, write about The Juliet Stories. Or interview me for your blog. If you’re on Facebook or Twitter or Pinterest, post about The Juliet Stories. Tell people why they’d enjoy the book. “Like” The Juliet Stories’ Facebook page.

Dear Reader, Virtually all of this holds true for any book you love. And virtually all writers are just like me: hoping their offering gets found and read. Spread the love.

One more thing, Dear Reader. I can’t tell you how glad I am that you’ve found and read Juliet. Truly. Thank you.

Is this what Alice Munro would do?

blackberry
People are starting to read The Juliet Stories. I know this because of the odd unexpected message appearing in my inbox, arriving in out-of-the-blue moments, an old friend saying, Hello! with excitement. Part of me wants to share the messages with you. Part of me feels awkward and reticent. Is this what Alice Munro would do? (She is the height of writerly grace, in my opinion.) Um, no, is the obvious answer. But then, publishing is such an altered world, altered even since Hair Hat came out eight years ago. Eight years ago, who had heard of “social media”? I’m a writer who works in an old-fashioned medium: the Book. But I’m also a blog-writer. Occasionally I’ve wondered whether blog-writing itself is my accidental calling — this brisk, confessional, and immediate form of communication.

The writing of a book requires such different mental mechanisms than the writing of a blog. It requires patience to somehow co-exist with impatience. There are intricate pieces to be held inside the mind, waiting for a chance to be written out, puzzled out, put together. Blog-writing, for me, is freeing. It’s like opening a window. Book-writing is exhausting. It’s like mining underground with a trowel.

However, the reading of either book or blog should not be exhausting. It should be compelling, thought-provoking. Perhaps in different ways, and on different levels. A blog is more like a snapshot. A book is more like a movie.

And this writer is awful fond of ye ole simile.

In conclusion (she pontificates), I’m glad both mediums are available. I love blogging. And I think, yes I do, that the book is nevertheless my form, too. And I hope you will read The Juliet Stories and agree. Therefore, I will do as Obscure CanLit Mama would do, and share some of this out-of-the-blue love with you. It’s too sweet not to.

:::

It was approximately 5:30am this morning, and I was wearing bike shorts and eating peanut butter on toast in preparation for a spin/weight class, when I opened this message from a friend, sent at midnight:

I’ve just finished [Juliet] and my head is reeling. It’s marvellous. I could not put it down. It’s the best book I’ve read in a very long time. I read 150 books last year, and this stands out above all of them.

You know what the best thing is? I feel like it was written just for me, like it’s bespoke fiction. It’s all the things I love, Munro’s Del and Gallant’s Linnet among them.

Glorious, Carrie. Just glorious. I can’t wait to tell people about this book.

:::

And I was in the whirl of supper prep, taking a quick breather in my office, when I discovered this message yesterday evening:

Good lord, Carrie. I know I should wait until I’m done, but I’ve just finished the first part of the book, and am exploding to tell you how splendid it is! I guess when I start a book by someone I know & care about I am always a bit nervous. What if I don’t like it, what if I think it could be better. But THIS book is a revelation. Carrie, it is just so damn good. Each story is vivid and gripping, and filled with tension and wonderfully flawed and alive characters. The prose is smart and crafty and clear and evocative …

:::

And I was sitting down at the computer with my cherished morning coffee, today, when I read this tweet from Sheree Fitch, an accomplished writer for children and adults, about whom I blogged not long ago:

Finished #TheJulietStories. Rhapsodic,original,heart-piercing,luminous #novel. #brotherlylove in allways #Thankyou.

:::

How does this make me feel? I don’t even know, honestly. Relieved. On the verge of tears. That feeling of it was worth it. I’ve got to confess, I was feeling nervous about the launch party on Saturday, but with these messages fluttering in my mind, I’m feeling the excitement. I’m feeling it!

Oh! And at the party, we may even debut the new song!*
*not live; my voice is not up to that

:::

One more thing before I sign off today. The New Quarterly has a lovely post today about The Juliet Stories. As you may know, four Juliet stories debuted in TNQ, in somewhat altered earlier forms, and the magazine has packaged them together in digital format. It’s like Juliet memorabilia. (!)

They also have three writing contests on right now, one for Occasional Verse (ie. a poem written for an occasion, like a birthday, or a book launch …), one for Personal Essay, and one for the Short Story (hm, maybe I should enter?). Each prize will bestow upon the winner $1000. Details here. Spread the word.

Juliet, out and about

wordsworth3

julietwindow

juliet
I was glad to have a companion for yesterday afternoon’s rather odd errand — I’d heard the book had arrived in our bookstore uptown.

“I’m feeling kind of silly about taking my camera into the store. ‘Hi, can I take a picture of my book?’ What do you think?”

“Of course you should! It’s your book!”

I was surprised to find copies smack-dab in the front window, too. The article in the window is from yesterday’s local newspaper; an interview. Inside the store there was a poster about the launch party this Saturday.

I’m trying to figure out how I feel about all of this. I’m not taking it for granted, not at all. It’s lovely. That’s what it is. It is a lovely experience running alongside the rest of my life.

Yesterday, the rest of my life revolved around selecting disastrous areas of the house (they are all disastrous, so I decided to make the job manageable by focusing on one at a time), and sorting through the accumulated minutiae, organizing, and then vacuuming.

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before

cleanroom
after

Is it just me, or does “before” actually somehow look better, more welcoming, filled with life, etc., than “after”? Whatever. Those photos represent hours of labour. I was pretty grumpy by the time we got to the uptown photo errand. And I missed my chance to go to yoga class. And no make-up yoga today because Kevin’s working in Toronto. And tomorrow is Family Day which means the pool won’t be open early. And And And.

So, yes. It’s lovely to find the mundane interrupted by the unusual.

Momentous

tooth
this morning

My book is here
yesterday

Feb12 205
this morning

Feb12 184
yesterday

This morning a very loose tooth came out — the first baby tooth lost from my little girl’s mouth. She was thrilled and yet it was strange. When would the new tooth grow in? When would the next tooth come out? What to do with the teeny-tiny tooth? After some deliberation, she went back upstairs and put it under her pillow.

I felt something the same yesterday. My new book arrived in the mail. I wanted to celebrate. I took goofy photos. I was thrilled and yet it was strange. Part of me didn’t want to read the words on the page. So final. So done. I think that publishing a book is the end of something. It’s the end of what the book could have been (because isn’t there always room for tweaks and improvements? though tweaks and improvements can so easily spin out of control and become hacks and confusions). But, still. It’s the end of that singular imaginative process.

This morning, my little girl lost her first tooth. Momentous. This morning, I stood by the stove, hair wet from my morning swim, and I opened my book and I started to read the words on the page. Momentous. I didn’t want to stop reading and the porridge was late getting made. I read with trepidation and some distance, wondering what the words would reveal that I never intended them to, wondering how to let go. Part of me wants to take the book upstairs and put it under my pillow. Oh, for the simple and magical exchange of tooth for coin, old for new. Gentle passage.

If publishing is the end of something, it is also the beginning of something else. Like Fooey, I am asking: What happens now? What happens next? What does the tooth fairy do with all those teeth?

I’m throwing a party! You’re invited!

Come celebrate the launch of The Juliet Stories, the second collection by Carrie Snyder

Saturday, Feb. 25
7:30 – 9:30pm
Starlight Social Club
47 King Street West
Waterloo, ON

DJ: Kidstreet
No Cover
Refreshments

*

www.carrieannesnyder.blogspot.com |@CarrieASnyder
www.houseofanansi.com | @HouseofAnansi

RSVP: reader@houseofanansi.com

:::

House of Anansi is sending out invitations today!!!

You may be wondering — what happens at a book launch? Basically, it’s a party! My friend Z and I are concocting a colourful tropical theme, I’ll do a reading, sign books, you can nosh on Latino-influenced snacks, and my sibs’ band will DJ. The club opens for dancing at 10pm and we can stay and dance. RSVP if you can come.

Listen up y’all

anansi4
Yesterday, I pretended to be a commuter: so this is what it would be like, dressing appropriately, brushing one’s hair, and slogging down the highway to the big city. Yesterday, I met with my publisher, the House of Anansi, one of the last free-standing Canadian independent publishing houses. Their office is large and bright and the hallways are lined with–you guessed it–bookshelves. I enjoyed imagining Juliet occupying space beside other Anansi authors like Rawi Hage and Lynn Coady.

anansi1
Anansi publisher Sarah MacLachlan and publicist Kate McQuaid (yes, I took my camera along too)

The meeting was to discuss publicity plans for The Juliet Stories. Ah, the many stages of making a book. So I wrote a book, so I found a publisher, so it’s going to print. What now? Indeed. What now is publicizing the book’s existence and asking people to read it, and the next few months will find me absorbed in that pursuit. It’s a real change of pace, that’s for sure. And one hopes it will be a positive change of pace, as my book and I head out into the (largely indifferent) world to make connections. The glass-half-empty part of me made me add the paranthetical aside. Yes, that parenthetical voice hangs out in my head, mostly around 3 o’clock in the morning, but I’m working on suppressing her. Except part of me thinks a hairline of cynicism can be useful too; keeps me honest.

My publicist, Kate, says she hopes this stage will be a happy time, a celebration of all the work that’s gone into making the book what it is; the glass-half-full part of me agrees. Here’s the thing: Writers are not generally outgoing extroverts. That’s why we’re good at sitting for many longs hours with only our thoughts for company. Once upon a time, the mere idea of meeting new people overwhelmed me with conversational paralysis. But I’ve got a decade of motherhood under my belt, a decade of meeting a whole lot of new people–and learning how to ask for things on behalf of my kids, how to demand space and attention when needed, how to listen, how to assess situations quickly, how to problem solve on the fly, how to communicate clearly, how to pinpoint the crux of an issue, how to juggle different needs at the same time, how to be okay with not pleasing everyone. It’s been eight years since my first book came out. Eight years. I’m ready to meet and greet and talk and throw a party or two. Thank you parenthood. I think I can handle this.

Out of our meeting emerged a few things I can share with you right away.

News, news, news

**Goodreads is giving away 10 advance reading copies of The Juliet Stories. All you have to do is visit here, and click on “enter to win”; (you probably need to be a Goodreads member too). Please spread the word.

**Also spread the word about the new Facebook page dedicated to all things Juliet. If you are a Facebook user, you can “like” the page and let your friends know about it too. (I always put Facebook “like”s into quotation marks, which basically gives it the opposite meaning, but you know, you’re welcome to actually like the page too).

**If you’re in Toronto, I will be reading at the Harbourfront reading series on March 7.

**News on the local launch party coming soon.

What else?

**Oh, yes, another reminder about Thursday night’s launch of Storywell at Whole Lotta Gelata in uptown Waterloo, 7-9. This is a free event for writers, interested writers, editors, etc. I will be there. Being all extroverted and talking to my cup of gelato. Or possibly to you, if you come too.

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